WHAT WE DO WITH THE HELP OF OUR PARTNER NETWORK

Our Services

5P
Business
Consultancy and Strategy

Product
Promotion
Price
Placement
People

Business Consultancy

There's no point in developing a business strategy that ignores competitors' or markets’ reactions, or doesn't consider the culture and capabilities of your organization. It would be futile not to make full use of your company's strengths, whether these are obvious or not.

 

We can approach the classic 5P marketing mix and find out the perfect combination of supplying the desired products, selling at an attractive price, choosing the right location, and using attention-grabbing promotional strategies or use Henry Mintzberg’s 5 Ps of Strategy :Plan, Ploy, Pattern, Position, Perspective. Understanding each P, allows you to develop a robust business strategy  that takes full advantage of your organization's strengths and capabilities.

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Story and Logo creation

You identified an isolated market segment?

You created a new market?

Have you truly branded your concept?

Discovering your brand story

“The best brands are built on great stories.”
—Ian Rowden

 

A brand story is more than a content or a narrative: it goes beyond what’s written on a website, the text in a brochure or the presentation used for investors or customers. Your story isn’t just what you tell your people it’s also what they BELIEVE about you based on the emotion your brand sends. The story needs a conflict, a villain, in order for your product or service to play the role of the hero. That is how the consumer brain is hardwired to work.

If you don’t have a story you are just another commodity in a red ocean, a replaceable cog in the consumption machine. You have to differentiate your brand or your business by building something that people care about and want to buy into, want to be part of.

Your logo is the heraldic symbol on the shield of the knight your customers knew from the stories they heard as children.

 

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Digital
Marketing
Strategy

Align your strategy:
Corporate
Operational
Sales & Business Development

Digital Marketing 360 Strategy

The world is moving in the digital era, and you need to align your strategy to this digital world.  Without a digital strategy your business doesn’t have a map for achieving its goals in the new formed digital space. All the aspects of the traditional marketing channels need to have a digital form of implementation and a common message aligned with your brand strategy and story.

 

In short, you need to integrate CX, UX, UI, SEO & paid media across all digital channels for an optimal 360° solution.

 

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Customer
Buying
Behaviours

Understand your customer:
Dominant
Stable
Influencer
Compliant

Optimize the CDJ investment

The famous funnel in CDJ (consumer decision journey) is not working linear anymore. Companies have traditionally used paid-media push marketing at a few known and defined points along the funnel to build awareness, drive consideration, and ultimately inspire purchase. But the strategy fails to capture the shifting nature of consumer engagement. Strategy means understanding your consumers’ decision journey and determining which touch points are priorities and how to leverage them and allocating resources accordingly.

All business to customer transactions involve four factors that will likely influence the buyer’s choice: Psychological, Personal, Social and Cultural. Once you discover what these factors are for your product or service you will be able to integrate them into the marketing and sales efforts. Furthermore we can make a DISC personality type analysis that will show us how customers make different buying decisions and knowing how our own team DISC personality style plays into the sales interaction.

 

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WHO WE ARE

We help you search the story
of your brand

A brand story is more than a content or a narrative: it goes beyond what’s written on a website, the text in a brochure or the presentation used for investors or customers. Your story isn’t just what you tell your people it’s also what they BELIEVE about you based on the emotion your brand sends. The story needs a conflict, a villain, in order for your product or service to play the role of the hero. That is how the consumer brain is hardwired to work.

If you don’t have a story you are just another commodity in a red ocean, a replaceable cog in the consumption machine. You have to differentiate your brand or your business by building something that people care about and want to buy into, want to be part of.

TIRED OF STANDAR APPROACH?

Why Hire Us?

All business to customer transactions involve four factors that will likely influence the buyer’s choice: Psychological, Personal, Social and Cultural. Once you discover what these factors are for your product or service you will be able to integrate them into the marketing and sales efforts. Furthermore, we can make a DISC personality type analysis that will show us how customers make different buying decisions and knowing how our own team DISC personality style plays into the sales interaction.

GET IN TOUCH

Contact Us

Digital marketing & business strategy

  • Address: 39 Aurel Vlaicu, Bucharest
  • Email:
    digital@neosyntech.eu

Call Us Now

+40 721-333-151